Project management for people who actually ship.
Herro is a homebase for the work that matters — initiatives, focus areas, and the people driving them. Built for small teams that care about craft, speed, and keeping things simple as they grow.
Ava
Dana
Website8
WEB-214YOMR
Migrate product grid to new filter component
LinearPR #2847
WEB-207AV
PDP: size-chart drawer polish
Figma
WEB-231SL
Remove legacy jQuery on /account routes
API / Graph5
API-082SLYO
GraphQL: persist quote items mutation
PR #1103RFC
API-079SL
Sanity pricing webhook: retries on 429
webhook
Design Studio3
DS-044AV
Studio: upgrade text warp to new engine
FigmaMP4
DS-041AV
Color picker: eyedropper interaction
studio
TitleFocus areaStatusDueAssignees
Website8
Migrate product grid to new filter component WEB-214
Website
In Progress
Today
YOMR
Checkout: fix Apple Pay sheet on Safari 17 WEB-218
Website
In Progress
Tomorrow
MR
PDP: size-chart drawer polish WEB-207
Website
In Review
Today
AV
API / Graph5
GraphQL: persist quote items mutation API-082
API / Graph
In Progress
Today
SL
Sanity pricing webhook: retries on 429 API-079
API / Graph
Blocked
Overdue
SL
Design Studio3
Studio: upgrade text warp to new engine DS-044
Design Studio
In Progress
Thu
AV
Color picker: eyedropper interaction DS-041
Design Studio
In Review
Today
AV
Built for small, opinionated teams
Meridian
Hypro Partners
NORTHBOUND
Fieldwork
Loom & Last
Candor
Everything in one place
A homebase that thinks like your team does.
Boards, groups, focus areas — the structure flexes to how you actually run, not how some SaaS thinks you should. Everything links. Nothing gets lost.
Boards, grouped by focus area
Two axes instead of one. Group by status, owner, priority, or the cross-functional
focus area the work belongs to. Drag a card between them and watch your plan reshape itself.
Website
Hero redesign
Blog CMS migration
API
Graph schema v3
Webhook retries
Design
Spring drop mocks
Icon set · Phase 2
A Today view that's always honest
What's due, what's overdue, what's running. The first page you see every morning.
7
Due today
2
Overdue
4
In progress
1
Timer running
⌘K to anything, from anywhere
Jump to an initiative, focus area, note, person, or label. Undo a mistake from last
Tuesday. Your hands never leave the keyboard.
hero
Hero section redesign↵
Hero copy variants
heroes-only.pdf
Inbox that respects your attention
Mentions, assignments, and due dates — grouped, filterable, and dismissible.
No notification firehose.
MC
Maya Chen
@you can you review the hero-section copy before EOD?
RP
Raj Patel
Assigned you to Vendor QBR prep · Q2
Timers, built in
Track focused time per initiative without leaving the card. Rolls up to reports without the spreadsheet.
Graph schema v3 — pagination
01:24:08
Focus block · 62% done
Marco R.
01
Keyboard-first, mouse-welcome
Every meaningful action has a shortcut. Every shortcut is discoverable. Learn what you need, forget the rest — your muscle memory earns back minutes every day.
02
Undo that actually undoes
Status changes, moves, archives, even deletes. 24 hours of reversible history, from every view. Nobody needs to panic.
03
Grows with you, quietly
Start with one board. Add workspaces when you outgrow it. Add tenants when you outgrow those. The app never asks you to think about it.
Connected & automated
Plugged into the tools you already work in.
Your commits, docs, meetings, and reporting shouldn't live in six other tabs. Herro pulls them onto the initiative — and hands you an API when you want to go further.
Ask what your team actually shipped
An AI digest summarizes the week from the real activity log — no status meeting required.
Then just ask: "What did Maya ship this week?" and get a straight answer, cited to the work.
Weekly digest · Engineering
The team closed 11 initiatives. Highlights: the hero redesign shipped,
the Graph schema v3 migration landed behind a flag, and webhook retries are in review.
Two P1s remain open, both due Friday.
What did Maya ship this week?
Maya closed 3 initiatives — hero redesign, blog CMS migration, and the icon set (Phase 2).
Google Drive & Meet, on the card
Attach real Drive files and schedule a Meet straight from an initiative.
Q2 launch brief
Google Docs
Launch kickoff
Google Meet
Commits that move the card
Mention an initiative in a commit and the push lands on the card — and flips its status.
herro@main
- 3f9a1c7 fix: hero section responsive breakpoints
- b2e04d8 feat: focus-area drag targets
To Do
In Progress
An API and webhooks, when you're ready to build
Personal access tokens, a REST API over your initiatives, and outbound webhooks on every
create, update, and complete. Wire herro into CI, Slack, or whatever you run.
$ curl -H "Authorization: Bearer hro_…" \
api.herro.app/v1/initiatives
{ "initiatives": [ { "id": "ENG-4F2A", "status": "doing" }, … ] }
initiative.completed
hooks.your-app.com
200 ✓
"It's the first tool where I don't feel like I'm doing admin just to track what we're shipping."
EK
Elena Kovacs
· Head of Product, Northbound
Pricing
Fair, flat, and actually affordable.
No per-seat tax on the people who just want to read. Charge for the builders, not the bystanders.
Solo
Freeforever
For individuals and tiny teams getting organized.
- Up to 3 members
- Unlimited boards & cards
- Today, Inbox, Notes, Time
- 1 workspace
Team
Most popular$8/ builder / month
For teams running multiple focus areas with shared initiatives.
- Everything in Solo
- Unlimited workspaces & focus areas
- Roles, permissions, and guests
- Google Drive, Meet & GitHub integrations
- AI digest & activity Q&A
- Viewers free forever
Business
$16/ builder / month
For multi-brand companies running several tenants.
- Everything in Team
- Unlimited tenants
- Public API, personal tokens & webhooks
- SSO (SAML, Google, Okta)
- Audit log & export
- Priority support